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Display/Projection
SIM2 (Booth 330) is introducing the exciting next generation design of the award-winning Grand Cinema C3X projector. Debuting here, Colorado, SIM2's C3X 1080 integrates benchmark-quality 1080p video display with the functions and features required to power today's sophisticated home theaters, all within the dramatic industrial design for which SIM2 is justly famous.
"In 2005, the original C3X model revolutionized the home theater market," says SIM2 USA president Giorgio Corazza. "For 2007, we are taking the C3X concept to the next performance level. The new C3X 1080, as its name suggests, is a full HD 1080p projector, but shares the same compact form factor as the original. It is totally unique to SIM2."
In the best SIM2 tradition, the 17-inch-square, 22-pound C3X 1080 is housed in a stunning, high-gloss sculpted cabinet designed by Giorgio Revoldini with the company's trademark, flowing lines. Revoldini, who has designed several SIM2 models, has received several prestigious international industrial design awards, including a 2006 Good Design medal--a coveted award in industrial and graphic design administered by the Chicago Athenaeum.
Although diminutive in size, the C3X 1080 conceals truly powerful abilities and a great deal of technology. The projector is based on a trio of the latest 0.95-inch, 1080p DLP chipsets from Texas Instruments. The three-chip SIM2 design further exploits improved all-glass optics in SIM2's proprietary ALPHAPATH light engine to form a system able to deliver full-HD, 1920x1080 progressive video of stunning clarity and definition. The combination's superb contrast (>10,000:1, typically) matches its impressive color depth and remarkable brightness capability.
With the C3X 1080, SIM2 has created more than a mere reference-grade projector. Full-depth 10-bit video processing, with HD scaling and deinterlacing capabilities, maintains 1080p/24fps full-HD purity under actual content-playback conditions, and does much to upgrade the delivered perceived quality of lesser formats. What's more, SIM2's newly developed, advanced color-management software is available to permit installers and calibrators to precisely match each projector to its home theater environment, with near total control over color, and white-point coordinates, gamma correction, and more, for unprecedented power to refine and improve real-world installed performance.
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